While most of the Western companies have failed to translate their American or European success in this booming economy, Apple is winning simply by being Apple, the lordly Apple. Apple plans to have 25 retail stores open in China in coming months, The Cupertino, California-based company has 4 stores in China so far, 2 in Beijing, 2 in Shanghai which generated a record $3.85 billion in the first quarter, compared with $1.97 billion a year earlier. It seems that Apple devices are the hotspots in China, last Friday, Apple’s long anticipated iPad 2 released in China. You may have heard a little bit about the long lines and scalpers all attempting to get their hands on Apple’s iPad 2, many people even waited 20 hours in line, but that’s hardly the full extent of the “dark side” of China’s iPad 2 launch weekend. A scuffle between a “foreign” Apple employee and a Chinese customer occurred at the Apple store in Beijing’s Sanlitun district. According to a witnesses, there are dozens of customers lined up in front of the Apple store to purchase iPad 2, including scalpers, were jumping the queue, causing chaos on the scene. The staff workers of the Apple store tried to keep order several times. Suddenly, a foreigner rushed out of the store and began beating a man down to the ground until his waist bled. Another man and a woman were also caught up in his attack. And then, a customer called the police. The victim said he was in line with his mother to buy the white iPhone 4 when the attacker dragged him more than 10 meters and dropped him on the ground. “The attacker was over 190 centimeters tall and strong,” he said. His mother had also been jostled by the attacker. China is such a great market as Apple’s COO Tim Cook has said that “greater China” revenues have tripled year-over-year, which he called “phenomenal.” However, Apple seems lordly for its Chinese customers, which maybe Apple’s special marketing strategy to meet Chinese customers’ humble character.
Big cities and coastal cities are Apple’s major target, as a country of extremely large cities, China continues to convert from a historically rural, agricultural country to one with dense urban areas populated with offices and factories. The largest cities are huge population centers, but also tend to be focal points for even large population regions. Economically, China is going through a dramatic change—the creation of a middle class with disposable income. The rest about the news from Brothersoft News.